Here’s why we’re better than everyone else.
We know you. Those benchmarks you need to hit that determine your yearly bonus? We know the stress. No clear path to hit them. Desperation. Burning through multiple agencies.
We’re the solution. We’ve been creating content in niche markets since 2019. Other content agencies don’t stick to their guns, they chase trends, they pivot content strategies monthly. We build brands. We let the compounding of organic social do it’s work.
We do not compromise on anything as an agency. We have a very distinct content operation system we implement with every client. We have 4 hills we die on that shape every decision we make with our clients. We want to share them with you…
After generating nearly 600,000,000 impressions, these are the hills we die on:
Evergreen Content > Trend-Based Content
We are acutely aware of the trends on the timeline, and we explicitly choose not to follow them. Trend-based content is the crack of the industry, it provides a quick hit that makes your monthly socials report look better, but it provides no substantial brand value. Instead we create content that has a longer shelf life, in 12 months it will be just as valuable to post as if it hit the timeline today.
Brand Socials > Personal Brands (for companies doing +10M ARR)
So you hired a ghostwriting agency and you’re paying $5k/month for content for your leadership. What happens when your CFO, Jeff, leaves for your competitor? Suddenly that asset (his LinkedIn) you’ve spent months investing in, is now an asset for your competitor. Your brand socials will never leave you for a competitor.
Content Ops + Systemization
The biggest growth inhibitor for your brand socials isn’t your “boring software” or “traditional industry”, it’s your lack of content operations. You’re a marketer, your job description is longer than the ingredient list of an airplane snack, the last thing you have time to do is be creative, content operations enable creativity. Our content system and creators will pose your first opportunity to create those outside the box content ideas you’ve been sitting on for the last 2 years.
Pain Points = Virality
Most brands get it wrong. Their content says to their ICP: “look at this great thing we did”, when it should be saying “we see you, we hear you, we love you.” Making pain points the focus point of your content is what builds community.